Blog

Discover why a professional online presence and powerful brand identity are essential in the digital age. At codeaware, we assist you in building a memorable brand and unlocking the full potential of your homepage.

Learn how and why A/B testing optimizes your online marketing strategy. Discover the steps and best practices to sustainably and continuously improve your conversion rates and user experience on your website or in your newsletter.

As an artificial intelligence system, ChatGPT from OpenAI has attracted a lot of attention since its public introduction. Discover how ChatGPT could influence job markets and whether AI systems will replace human employees. Learn more about the opportunities, risks, and the future of artificial intelligence in the job market.

Google will no longer serve personalized advertising next year. Google is stopping cookie tracking. The evaluation of surfing behavior through cookies will thus no longer be supported by Google in the future. So-called third-party cookies will also be blocked in the company's own browser Chrome in the future.

WordPress is one of the most popular content management systems. However, this also means that it is a popular target for hackers. With a few simple measures, many attacks can already be successfully countered.

How can the misuse of your company's email address for phishing attacks be prevented? SPF, DKIM, and DMARC can help. But what are they?

Whether it's a blog, shop, or corporate website – there are thousands of different Content Management Systems (CMS). We have looked at the top 12 of the year 2020 and summarized the essentials for comparison.

How do I know where the website visitors for my last marketing campaign come from? Is my newsletter or influencer campaign worth it at all? Campaign tracking provides the answer to these questions.

Since 2018, Google has been offering its data tool "Google Data Studio" for free, for managing and visualizing measurement data, allowing for the easy creation of reports and evaluations.