Blog

Google will no longer serve personalized advertising next year. Google is stopping cookie tracking. The evaluation of surfing behavior through cookies will thus no longer be supported by Google in the future. So-called third-party cookies will also be blocked in the company's own browser Chrome in the future.

WordPress is one of the most popular content management systems. However, this also means that it is a popular target for hackers. With a few simple measures, many attacks can already be successfully countered.

How can the misuse of your company's email address for phishing attacks be prevented? SPF, DKIM, and DMARC can help. But what are they?

Whether it's a blog, shop, or corporate website – there are thousands of different Content Management Systems (CMS). We have looked at the top 12 of the year 2020 and summarized the essentials for comparison.

How do I know where the website visitors for my last marketing campaign come from? Is my newsletter or influencer campaign worth it at all? Campaign tracking provides the answer to these questions.

Since 2018, Google has been offering its data tool "Google Data Studio" for free, for managing and visualizing measurement data, allowing for the easy creation of reports and evaluations.

Online shops can also be an important source of revenue for SMEs. But what needs to be considered? We have summarized 15 points that should be thought about!

In the home office, one should think more about data security. The use of private devices and insecure connections in the private sector does not always guarantee data security, creating risks.

For optimal marketing measures, it is important to know your target audience. This usually involves the use of analytics tools. To manage these tools comfortably, tag managers are often used. How can a simple configuration look like?