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Explaining Google Data Studio Briefly

Since 2018, Google has been offering its data tool "Google Data Studio" for free, for managing and visualizing measurement data, allowing for the easy creation of reports and evaluations.

Explaining Google Data Studio Briefly
Ing. Manuel Studener Ing. Manuel Studener

Ing. Manuel Studener

Update: Google Data Studio has been renamed “Looker Studio” since the end of 2022

Since 2018, Google offers its data tool “Google Data Studio” for free for the management and visualization of measurement data.

Google Data Studio consolidates data from sources such as Google Ads, Google Analytics, or other sources and assists in creating valuable reports. This enables the presentation of appealing reportings and dashboards for discussions in meetings or for use by customers as a monitoring tool.

Data Studio Overview

Create reports with little effort
The dashboard consolidates data from various sources – including real-time data for monitoring purposes. The cumbersome collection of data in Excel spreadsheets and presentation in Excel charts is completely eliminated, as the tool offers the capability to generate high-quality reports.

The major advantage is the variety of different data collections that can be compared and evaluated with just a few clicks. Operators of web shops, for example, can easily merge data from Google Analytics, Google Ads, and Facebook Ads to learn more about the success of their social media campaign.

By using complex filtering options and real-time data from online sources, you can generate reports for analysis, data comparison, or monitoring.

Data Studio Details

Google Data Studio reports are created in 3 steps:

  1. Connect with the selected data sources. Multiple sources can be used within a report.
  2. Visualize the data and define and create metrics.
  3. Share the reports with customers, colleagues, or other user groups. This enables real-time collaboration.

The tool can be tested for free at