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The new Google Search Console

Google Search Console has been completely revamped and is now being rolled out to all users. But it's not just the design that's new - several new and essential tools for search engine optimization (SEO) are also being introduced.

The new Google Search Console
Ing. Philipp Doblhofer Ing. Philipp Doblhofer

Ing. Philipp Doblhofer

So far, the update to Google Search Console was only available to a select group of users – but now the official rollout to all users begins. (Including additions on August 23, 2018)

On the surface, the tool looks much tidier and more minimalist than its predecessor version – in line with all other Google tools that have already undergone a relaunch. But apart from the fundamental redesign, some important SEO features have been added.

A significant new feature is that Google in the new Search Console is much more communicative about page indexing. It is now possible to determine which pages have been indexed, as well as which pages have not been indexed, and most importantly why.

Page Rank

This allows for the identification and quicker resolution of any problems with page crawling, ensuring that all desired pages are optimally found by the search engine.

Similarly, the implementation process for AMP pages is simplified, as here too more specific status messages are listed. When changes are made on the website, Google’s revalidation process is faster (revalidation can be triggered manually) – resulting in less time until feedback is received.

Similar to the AMP status reports, reports specifically for job postings in the form of metadata (Schema.org/JobPosting) are also offered. However, it should be mentioned that this function is not very relevant in Austria or Europe (yet), as this function has not been rolled out globally in Google Search. (With “Google for Jobs”, specific job postings will be shown directly in the search results for specific search terms – however, this is available in the USA among other places for now).

According to Google, these more comprehensive status reports for metadata are also planned for other types of metadata – the future will show which these will specifically be.

Update August 23, 2018:

More valuable status reports have since been added.

Similar to the link report known from the old Search Console, there is now also a Links view in the new Search Console. Here, a summary of the domains linking to one’s own website is provided, as well as which page is linked how often (internally as well as externally).

After Google switched to a “Mobile first” index (Mobile usability now plays a much larger role in the ranking), another report was made available. The Mobile Usability tab shows which pages might cause difficulties on mobile devices (for example, if content extends beyond the page margin or clickable elements are positioned too closely together).

As mentioned in the original post, the new search console is more communicative. This has been expanded even further. The “Check URL” function provides more detailed reasons why a specific URL might not be indexed (whether due to a block from robots.txt, a noindex, or a canonical tag).